Metabical Case Essay Example for Free

Metabical Case Essay The weight loss drug vailable in three four-week packages. The four week packaging was at the specific point where the consumer did not have to spend too much money to buy it, yet got invested in the product enough that they would come back to buy the second and third portions Marketing Research According to the US survey 34% overweight 25. % obese 4. 7% severely obese Health care providers were positive about the prospects of weight loss drugs. Responses of individuals: indicates 12% would immediately opt for such a solution. Focus group: Need of Prescription-strength drug with FDA approval clinical results o backup weight loss results. Decision making The process of decision making for the consumers would follow the hierarchy of effects and would include the following steps Users involved in word of outh publicity First prescription drug to be approved by the FDA specifically for weight loss of overweight individuals credibility First prescription drug for BMI of 25-30 It worked on low dose formulation hence stress on liver and heart was lesser Side effects were less severe and conditional Behavioral modifications and healthier eating habits Results were seen on an average in 12 weeks More comprehensive support plan The above advantage could be used for positioning in the following ways: Premium pricing as it is the only FDA approved prescription drug for weight loss. Strikingly different from dietary supplements for weight loss Segmentation Targeting multi cluster segmentation Demographic Income levels High Income group, since they are ready to pay out of their pockets. Gender- Females are more weight conscious. Age: 35+ Education: college plus Psychographic : Based on, Physical activity, Food preferences, Nutrition, Self image, Overall health l want to be healthier I want to fit into my skinny Jeans Geographic : US is the largest geographic segment where 65% of the entire adult population is over-weight, obese or severely obese . Targeting customers with a BMI of 25-30 Positioning Strategy Positioning as a ?Life saving drug Those 20 extra pounds can kill you. Being overweight leads to heart disease, high blood pressure, diabetes Its time to get Healthy- Metabical can help. Positioning as a ?Motivational Therapeutic drug Discover a happier and a more attractive you Increases confidence Boosts self- esteem Marketing Communication Strategy Electronic media TV Radio Social media Print media NEWS Magazines Viral media DTC and prescriber advertising ?Free lunch pre launch program Metabical Challenge Biggest looser contest Medical education events Thank you

Hyperbole in the Importance of Being Earnest

Hyperbole in the Importance of Being Earnest Satire is a genre used and widely known for its comedic purposes. It involves the mocking of an individual for humorous means; however, it is commonly used by authors and playwrights to display criticism of the society that the character is in. In the first act of the play, Jack Worthing and Algernon Moncrieff have an exchange at Algernons flat in Half-Moon Street about Jacks alter-ego; Earnest, who he creates to be able to escape from the obligations and responsibilities that he is faced with because of societal expectations. During the exchange, there are a few glimpses of the use of ironic techniques portrayed by Wilde through Jacks character with reference to social and cultural norms when Jack states: I dont propose to discuss modern culture. It isnt the sort of thing one should talk of in private. (Wilde, 11) This is ironic as modern culture is something to talk about and discuss, however, in the aristocratic society, it is frowned upon to question or disagree with the cultural norms and values in a negative manner. Further into the exchange between Jack and Algernon, Wilde also portrays irony in terms of marriage when Jack tells Algernon: my dear fellow, the truth isnt quite the sort of thing one tells to a nice, sweet, refined girl. What extraordinary ideas you have about the way to behave to a woman (Wilde, 33). Jacks views on how to treat women represent the upper-class societys views as he believes that honesty is not considered an important factor in relationships. Additionally, later on in the play, when Lady Bracknell is introduced as a typical upper-class aristocrat who has strong and set cultural views on marriage as well as everyones obligations in the privileged society. The playwright uses hyperbole as a literary device to show the cultural norms through her exchange with Algernon about how there should be an even number of people present at the dinner table when Algernon tries to decline the offer of feasting with her, I hope not Algernon, it will put my table completely out. Your uncle would have to dine upstairs. Fortunately, hes accustomed to that. (Wilde, 19) This statement mocks the upper-class and their over-exaggerated mannerisms in a comedic manner by portraying how they turn something that is very insignificant into unacceptable, without any reason simply because they are privileged and have more power and control over others who are beneath them. Wilde further uses hyperbole when Algernon tells Lady Bracknell that he will be unable to attend dinner because of his invalid friend Mr. Bunbury. Lady Bracknell replies with Algernon, I think it is high time that Mr. Bunbury made up his mind whether he was going to live or die. This shilly-shallying with the question is absurdà ¢Ã¢â€š ¬Ã‚ ¦ I should be much obligated if you would ask Mr. Bunbury, from me, to be kind enough not to have a relapse on Saturday, for I rely on you to arrange my music for me (Wilde, 20) The use of the term shilly-shallying shows how even the matter of life and death is insignificant to her. As she represents the upper-class society, it shows that it does not matter what the situation is as long as they get what they desire, which is control. When Lady Bracknell states ask Mr. Bunbury, from me, to be kind enough not to have a relapse on Saturday, (Wilde, 20), it mocks the upper-class in a way that shows how they ask for more than one is able to do and have high expectations from everyone to act according to how they want them to, which also enhances the genre of satire in the play as is brings a new comedic perspective towards the upper-class society. Wilde uses more of the previously explored literary technique of irony to enhance satire further along the play through Acts 2 and 3. When Algernon pretends to be Jacks brother (Earnest) in the Manor House at the countryside, Algernon states I certainly wont leave you so long as you are in mourning. It would be most unfriendly. If I were in mourning you would stay with me, I suppose. I should think it very unkind if you didnt. (Wilde, 59), showing how it is ironic as at the end of the play, it is revealed that Algernon is, in fact, Jacks biological brother. This happens towards the end of the play leading onto Act 3 when Gwendolen and Cecily come to realize the truth about how both, Jack and Algernon have been lying to them about how their names were Earnest. Wilde uses hyperbole as a technique to show two extreme sides of their love and emotions towards who they thought was Earnest. Cecily and Gwendolen also represent the aristocrat society, as when they find out that both of them had been wronged, they both go against Algernon and Jack which shows superficiality: My poor wounded Cecily! (Wilde, 78) and My poor wounded Gwendolen! (Wilde 78) which portrays how marriage was highly based on the name one carried in the upper-class society, rather than it being a genuine relationship between two individuals. Continuously throughout the play and towards the end, Oscar Wilde shows and reveals how he cleverly used the name Earnest as one with a pun on it as it suggested more than just one meaning. Firstly, the actual meaning of the name which stands for honestly, truthfulness and integrity ironically does not describe Jack Worthing or Algernon Moncrieff. This is because, firstly, both of the characters have an alter-ego to obtain their desires and to escape from the upper-class societys obligations and responsibilities. Additionally, they lie to Gwendolen and Cecily about being Earnest so that they are able to marry them. Therefore, the word Earnest ironically expresses the notion of false truth and false morality as neither, Jack nor Algernon, portray themselves to be Earnest, as neither of them express moral values, and only towards the end of the play does Jack realize, for the first time in his life, the vital Importance of Being Earnest (Wilde, 106), as it shows that he has finally lea rnt the value of being honest. Both, irony and hyperbole are two clever literary techniques used by Oscar Wilde in the Importance of Being Earnest to portray his criticism towards the upper-class Victorian society in a comedic manner. The play is exposed to the audience humorously, while at the same time, it expresses the contradictory and hypocritical actions of those who conform to the aristocrat society of the late 1800s which ties the play together in a satiric manner.

China :: essays research papers

During its brief time under British rule, Hong Kong has witnessed war, the rise and fall of empires, and has played a role in intrigues, big deals and diplomacy of global proportions. After 156 years of British rule, Hong Kong is again ruled by China. The change took place at midnight on June 30, 1997. Hong Kong is made up of a peninsula on the mainland of China and more than 230 islands. The main island is called Hong Kong Island and lies south of the peninsula. Hong Kong Island became a British colony when it was ceded from China in 1842 under the Treaty of Nanking. The British used the ports on Hong Kong to export tea, silk, and porcelain to England. The Chinese Emperor did not like the British. He called them guailo, which means foreign devil, and attempted to keep the British separate from the Chinese. During this period, China accepted only silver bullion as payment for goods. At the start of the 19th century, the British realized that they could purchase silks and teas in exchange for opium. China outlawed the drug, but many people were already addicted, which caused the economy of China to suffer. The Opium Wars began when China publicly destroyed a British ship that carried chests of opium. In January 1841, the British navy claimed Hong Kong Island. The Opium Wars finally ended in 1898, when Britain executed a 99-year lease of the New Territories. Kowloon Peninsula was acquired by the convention of Peking (now called Beijing) in 1860. China has guaranteed to permit the existing capitalist economy and lifestyle to exist for 50 years. Hong Kong will retain a high degree of autonomy except for defense and foreign affairs. Regaining control of Hong Kong serves two purposes. First, it will erase what the Chinese have viewed as a period of disgrace. The Chinese have always considered the Treaty of Nanking, which passed control of Hong Kong over to Britain as unfair. Second, they felt it would greatly benefit China's economy. A communist government rules China. The British, however, have ruled Hong Kong as a democracy. Many people are wondering how the differences between these two forms of government will affect the people and economy of Hong Kong. Even though Hong Kong is a part of China, it is a special region. For a time, at least, the people of Hong Kong have rights that people throughout the rest of China do not have.

Eulogy for Mother :: Eulogies Eulogy

Eulogy for Mother Daughter of Teresa, granddaughter of Josefa, my mother, Natividad was born in El Paso, Texas on December 24th, 1921. She always told us that she was responsible for the rest of her sisters being born in this country. The family was on its way back to Mà ©xico because PD had closed the mine and was sending workers back to Mà ©xico. The family never got there because of my mother’s birth. She was the only one in her family who was not born in Morenci and although she made sure people knew she was born in Texas, she was very proud to be a â€Å"Morenci girl.† When I asked family members to describe my mother, they used many of the same terms: a private person, very shy, meek, humble, a caregiver, religious, loving, simple tastes, stubborn, intelligent, unassuming, frugal, timid, serious, modest, always put others ahead of herself, and most of all, she did not like being in the limelight. For their fiftieth wedding anniversary, Mama didn’t want us to make a big fiesta. We finally got her to agree to a simple renewal of their vows with only the immediate family present. For her eightieth birthday, we planned a big party with all the extended family invited. Again, she nixed the idea and we finally got her to agree to a small celebration with only her children, grandchildren, and great-grandchildren. The party was planned for last Saturday when everyone could come from California, Nevada, and Texas. When I talked to her on her birthday, she told me, â€Å"Can we cancel the party? I feel too weak.† I told her I would not cancel it but postpone it until she felt better. Today we are all here to celebrate my mother’s 80 years of life. It’s not the party we had planned for, and there are many more people than my mother would have been comfortable with, but we’re all here to honor her memory. I know, Mama that you didn’t like to be i n the limelight but today, like it or not, the spotlight is on you. My mother was the fifth child of Teresa and Wenseslado. That put her in the middle of a family of ten children, nine of which survived to adulthood. Maybe being in the middle of such a large family accounted for her demeanor but I think it was also part of her nature.

Fear and Hope in Marigolds :: Literary Analysis, Eugenia Collier

Eugenia Collier’s â€Å"Marigolds† is a memoir of a colored girl living in the Great Depression. The story does not focus on the troubles society presents to the narrator (Elizabeth), but rather is focused on the conflict within her. Collier uses marigolds to show that the changes from childhood to adulthood cause fear in Elizabeth, which is the enemy of compassion and hope. â€Å"Marigolds† is about change. Collier chose a â€Å"fourteen-going-on-fifteen† (1) year old girl because the transition from childhood to adulthood adds layers of conflict to the story. The initially obvious conflict is that of the woman and child inside Elizabeth. She represents the child when she pulls up the marigolds: â€Å"The fresh smell of early morning and dew-soaked marigolds spurred me on as I went tearing and mangling and sobbing† (5). She (as the child) is struggling inwardly against being a woman. At the end of her rampage, she is â€Å"more woman than child† (1), and the child in her loses the battle. As a woman, she wins â€Å"a kind of reality which is hidden to childhood† (5). The second conflict is also symbolic. Elizabeth represents fear. She has the feeling that â€Å" something old and familiar [is] ending and something unknown and therefore terrifying [is] beginning† (1). The marigolds represent hope. The reason for her â€Å"great impulse towards destruction† (4) was a combination of fear for the future and bitterness towards the past. In this conflict, fear wins because Miss Lottie â€Å"never [plants] marigolds again† (5). The third conflict is the most important. It takes place inside of Elizabeth and is also between fear and hope. At the end of the story, fear may win symbolically, but hope wins inside of Elizabeth: â€Å"In that humiliating moment I looked beyond myself and into the depths of another person. This was the beginning of compassion† (5). Not only does Collier use age to create depth of conflict, but she also uses Elizabeth’s attitude. The first conflict (the transition from childhood to adulthood) could stand by itself. If Collier had created an optimistic character it would not have allowed Elizabeth to have a struggle between fear and hope. By creating a pessimistic character, Collier shows that she is bitter and fearful. That is evident in her statement that her â€Å"hatred of [poverty] was still the vague, undirected restlessness of a zoo bred flamingo who knows that nature created him to fly free† (1).

Eating Breakfast for Success

Running Heads: Breakfast and Learning Impact of Breakfast on Learning in School Ming Wen University of Massachusetts Boston Dr. Sheree Conrad Psychology 101 Fall 2012 Abstract In this experiment, we will study the impact of breakfast on learning in school. Students in several classes will be surveyed on their breakfast eating habits and their personal test scores. It will be a one-time survey over the course of one test. Factors that will be put under consideration are the amount of times each individual studied and the amount of sleep they had the night before.Many researches have been conducted proving that there are significant relationships between eating breakfast and educational performances. This study hypothesizes that students who ate breakfast will do significantly better on tests than students who didn’t eat breakfast. Impact of Breakfast on Learning in School Boschloo, Annemarie, et Al. (2012) conducted a survey with 608 adolescents age 11-18 investigating whether skipping breakfast has an impact on educational performances. The survey was to determine if those who eat breakfast daily have a better end-term-grade than those who skips breakfast.As a result, those who eat breakfast daily performed better in school than those who don’t eat breakfast. The result also shows that people who slept late tend to slip breakfast, but sleep had no effect on performances. The results applied to older and younger students also boys and girls. Another crossover trail has been done by Widenhorn-Muller, Katharina et al. (2008), the trail was applied on high school students age 13-20. Students were assigned to two groups: one with breakfast and who without breakfast. They compared cognitive functions of students in each group.As a result, Breakfast  had no effect on paying more attention in class among students, but it has a short term effect on self-assessment and personal performance among the students. Pollitt, Ernesto et al. (1982-1983) found that â€Å"the timing and nutrient composition of meals have acute and demonstrable effects on behavior. † They conducted research on kids 9-11 yrs. old in controlled groups of fasting (breakfast) and non-fasting. They gave these children many tests such as assessment of IQ, the Matching Familiar Figures Test, and Hagen Central–Incidental Test.Glucose and  insulin  levels were also measured. Pivik, R. T. et al. (2012) found that â€Å"neural network activity involved in processing numerical information is functionally enhanced and  performance  is improved in children who have eaten  breakfast. † Meanwhile students who did not eat breakfast will require more mental effort to solve mathematical problems. This founding was possible by measuring the electroencephalographic (EEG) activity of kids age 7-11 while they are solving math problems. Kids who ate breakfast showed higher frequency EEG activity whereas vice-versa for kids who did not eat breakfast.The p roposed study is designed to investigate whether breakfast has an impact on how well a student perform on his/her test. We can assume that each student has a general knowledge on the subject and that they are prepared to take the test. Questions that will be raised during this experiment are 1. whether a person should eat breakfast before test and 2. how much should we eat for it to be consider a healthy breakfast. Method The proposed study is a survey for students age 15-22 in high schools and colleges. Surveys should separate participants into male or female.This survey is conducted on students taking math courses and numbers of males and female should be even in each age group. It is best to conduct the survey on participants within the same classes. Questions will be asked is number of sleep each students had the night before. Whether they had breakfast in the morning. How often do they eat breakfast. Also have the students list the breakfast they had in the morning. Discussion This discussion section will address practical and methodological difficulties in carrying out this survey.Also ethnical background issue will be put under consideration. Some difficulties we might encounter when taking a survey might be each individual’s eating habits, some might eat more than others and the food they consume are different. Also health issues might affect a person’s performance, for example, a person that weighs 130 pounds might have different results in performance compared to a person who is weigh 220 pounds even if they consume the same amount of food for breakfast. Also personal views will affect the survey.Some people have higher standards than others and naturally, the people with higher standards will try harder to get a higher grade than students with lower standards. This also brings up the issue of ethnicity and backgrounds because some people have higher expectations and different cultures have different habits of eating. In future studies, I would like to conduct this survey to a wider age group such as kids from age 5-13 and adults from age 25-40. The adult brain is more developed than children’s brains and breakfast might have a different effect on children and adults.Also this survey can be expanded into testing on a wider range of tasks. Instead of math tests it can be test on other subjects, and other jobs such as a person’s performance in an office or ground work. The survey should also study different types of people such as people with special needs compared to a person with normal functions. References Boschloo, Annemarie, et Al. (2012). The relation between  breakfast  skipping and school performance in adolescents. Mind, Brain, and Education, Vol 6(2), Jun, 2012. pp. 81-88. Widenhorn-Muller, Katharina et al. 2008) Influence of having  breakfast  on cognitive  performance  and mood in 13- to 20-year-old high  school students: Results of a crossover trial. Pediatrics, Vol 122(2), Aug, 2008. pp. 279-284. Pollitt, Ernesto et al. (1982-1983). Fasting and cognitive function. Journal of Psychiatric Research, Vol 17(2), 1982-1983. pp. 169-174. Pivik, R. T. et al. (2012). Eating  breakfast  enhances the efficiency of neural networks engaged during mental arithmetic in  school-aged children. Physiology & Behavior, Vol 106(4), Jun 25, 2012. pp. 548-555.

Chipotle Mexican Grill Incorporated Essay

1. Do you think CMG is a successful company? The Chipotle mission statement: â€Å"Food with integrity is our commitment to finding the very best ingredients raised with respect for the animals, the environment and the farmers. It means serving the very best sustainable raised food possible with an eye to great taste, great nutrition and great value.† This is the context which Chipotle uses to determine their success. Chipotle has made a mission a corporate passion. Not only have they lead the food industry in sustainable food sourcing, they have expanded their philosophy to striving for LEED certification in their buildings. They pride themselves on providing the highest quality food at reasonable prices. Does moral success translate to financial success? Steve Ellis started a taco shop in Denver, CO with the intent of reinventing Mexican food. He didn’t want fast food, he wanted real food. Despite his nay-sayers stating no one would want to pay $5 for a burrito, no one wants to see an open kitchen and certainly no one will stand in line to hav e something assemble before them, by 1998 he had opened 16 restaurants and McDonald’s decided to back his endeavors. With McDonald’s investment, the company grew to 500 stores by 2005. By January 26, 2006, Chipotle made its IPO and in October 2006, McDonald’s divested for $1.5 billion dollars. Financially speaking, net cash flows remain strong and positive. Their stock prices have rebounded very well since the financial crash in 2009, where the price was $47.76 to today where it is currently $608.67. They are operating approximately 1800 restaurants including ChopHouse Southeast Asian Kitchen. In comparison to its competitors, CMG spends less in labor and building costs. Where it consistently spends more  is in food and packaging, which supports the mission of the company. The table below reflects costs as a percent of revenue: In 2014, CMG increased its food and packaging to 34.6% while decreasing its labor to 22% of revenue which is consistent with their core mission of providing quality food at a great value. 2. How does CMG compete? CMG takes a very different approach to competition and marketing and advertising: â€Å"Our marketing strategy has always been based on the belief that the best and most recognizable brands aren’t built through advertising or promotional campaigns alone, but rather through all of the ways people experience the brand. Out main method of promotion is word-of-mouth publicity.† CMG has taken conscious actions to decrease traditional marketing methods by decreasing the advertising budget from an all-time high of $7.9 million in 2009, to $5.8 million in 2011. CMG markets through print, outdoor and radio ads plus on-line advertising. Their goal is to target likeminded individuals and organizations who believe in the â€Å"Food with Integrity† mission. They also generate media coverage with their restaurant reviews about the quality of their food and their strong culture of doing the right thing in every aspect of their business. 3. How do CMG’s resources support the company’s competitive position? One area of resources is CMG’s suppliers. In 2008, CMG launched a program to increase local sourcing of its food items. This program cut down on fossil fuels used in transportation, gave local farms work and improved the taste of the food by using ingredients during their peak season. This local farm supply network provided lettuce, green peppers, jalapeno peppers, red onions and oregano. This program also resulted in 5 million pounds of produce in 2009 and 10 million pounds in 2012, which is a huge boost in the local economy for the farms used in the program. In addition to the locally-grown vegetables, CMG used ‘naturally raised’ meat, which is open-range, antibiotic free and vegetarian fed. One hundred percent of the port, 80 per cent of chicken and 50 per cent of beef used are in this classification. Additionally, all of the sour cream and chees came from cows that were not giv en the rBGH (human growth) hormones. While CMG would like to use all-organic ingredients, the cost is still too high, so they are doing what they can to continue to keep  the prices reasonable and to turn profits. CMG is one of two Mexican fast-food chains that can say they use 100% fresh ingredients. There are no microwaves, freezers, or can openers in a CMG restaurant. This is a huge advantage for target consumer groups such as the Millenials who are looking for good, healthy â€Å"fast food† options by companies who practice corporate social responsibility. CMG is providing jobs to local farms, therefore helping improve the local economy in the majority of CMG locations. CMG is responding to growing health concerns in eating habits by providing fresh, organic ingredients and cutting down on the amount of food they serve with hormones, etc. By using mostly organic ingredients, the food tastes better also. CMG also uses a vast majority of naturally raised meat which eliminates concerns of animal-rights groups. Finally, CMG is also looking into how to design and build restaurants which are more environmentally friendly and looking for systems to create more efficiency in daily operations. One way to do this is by using solar panels for energy. As of 2012, 3 of its restaurants in IL were LEED certified (Leadership in Energy and Environmental Design). This helps reduce energy consumption and the overall carbon footprint. 4a. What challenges does CMG face in late 2012? From 2012 until present time CMG faces two major competitors in the Mexican Food market, Taco Bell as the fast food segment and Qdoba as the fast casual segment. Both competitors have updated their menus that tend to resemble CMG’s but at lower costs. CMG handles their business in a way that is not as easy to copy but a competitor could try to imitate a product and possibly sell it for less. With CMG’s stand on food that is raised with respect for the animal their products are more costly but have a better taste and greater nutritional value. This process has caused CMG to look into their pricing since food costs continue to rise. CMG does not want to deter customers to their competitors by raising prices too quickly. In this economy CMG is facing many challenges in the fact with the depressed economy people are looking for quick service and or fast casual restaurants over full service due to cheaper prices and saving time. CMG’s competitor Taco Bell is also pushing a higher margin with a more aggressive menu and increased advertising. There also continues to be an overall increase in  food prices that will eventually affect CMG and their margins with food products with their standards compared to their competitors. CMG has walked away from the conventional restaurant practice and spends more on food and they own their restaurants instead of franchising, and they don’t advertise like their competitors. With these ideals CMG has structured themselves to be a strong restaurant chain and continue to be a formidable competitor. 4b. How should Steve Elis and Montgomery Moran position CMG to respond to these challenges? CMG needs to continue to stay competitive by ensuring stability in input costs by engaging in forward pricing. CMG needs to watch the economy and their competitors Taco Bell and Qdoba before making any decisions on major pricing changes. They will need to continue to focus on investments and general overhead costs. Steve Elis and Montgomery Moran need to continue on the path of organic agriculture and the humane treatment of the animals they use as food. People will continue to respect and want to eat â€Å"Food with Integrity†. CMG will also need to continue to find new and innovative ways to advertise making sure they solidify their reputation and push the freshness of their product. Health conscious individuals will see CMG as a healthier fare than other Mexican style restaurants. 5. What would you recommend the company do? CMG should continue to focus on solidifying its reputation for freshness and offering a healthier menu than most competitors by continuing to use mostly organic ingredients and local farmers. They also need to continue to focus on using suppliers that support the humane treatment of animals. CMG can also continue to build the connection with millennials because generations after the millennials will likely follow suit. Furthermore, CMG can continue with moving away from non-traditional media and using more technology-based options. Finally, CMG should work on getting more restaurants LEED certified and share best practices amongst all locations on how to improve operational efficiency in order to keep costs as low as possible to offset the higher prices for organic ingredients. They need to be very intentional about not rising prices too much higher than the competition otherwise they will price themselves out of the â€Å"fast food† industry.